Technique For Producing Ideas

Author: James Webb Young

Stock information

General Fields

  • : $10.00 AUD
  • : 9780071410946
  • : ingram
  • : ingram
  • :
  • : 0.076
  • : March 2003
  • : 13.95
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  • : books

Special Fields

  • : James Webb Young
  • : McGraw-Hill Advertising Classic S.
  • : Paperback
  • : New edition
  • :
  • :
  • : 64
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Barcode 9780071410946
9780071410946

Description

Offers a step-by-step technique for sparking breakthrough creativity in advertising - or any field.

Author description

James Webb Young was a driving force behind the creation of the modern advertising industry, and is one of advertising's most honored educators and practitioners.