Adapt Why Success Always Starts with Failure

Author(s): Tim Harford; Jonathan Keeble (Read by)

Business & Finance

The Undercover Economist - famed for his explanations - now offers solutions.

Tim Harford introduces a new way of thinking about how to solve the world's most urgent problems, from climate change to terrorism, African poverty to global finance - even the problems we encounter in our own daily lives. When faced with such challenges, we instinctively look to leaders, experts, and gurus to provide us with pre-chewed solutions. Harford argues that the world has become too unpredictable and complex for that. Instead, we must adapt - improvise rather than plan, work from the bottom up, take baby steps.

Adapt draws on exciting new work by passionate young economists and on innovative ideas from across the sciences. It looks at how and why innovation really comes about, extolling the value of trial and error and arguing that we should learn to embrace failure. Above all, Adapt applies hard-won lessons learned in the field, from a spaceport in the Mojave Desert to the street of Iraq, from a blazing offshore drilling rig to the frozen tundra of Siberia. The book shows that it's up to individuals - us - to change the world.

From the Hardcover edition.


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* Publicity campaign including live and online events* Specially commissioned trailer to re-ignite buzz around the paperback* Online promotion via, @TimHarford and LB's channels* Consumer campaign reaching key interest groups

CMI Management Book of the Year: Innovation & Entrepreneurship Category 2012.

Tim Harford has done it again. An excellent book full of insight and surprise... I wish I had written this book -- Evan Davis Tim Harford could well be Britain's Malcolm Gladwell. An entertaining mix of popular economics and psychology, this excellently written book contains fascinating stories of success and failure that will challenge your assumptions. Insightful and clever -- Alex Bellos, Author Of Alex's Adventures In Numberland

Tim Harford wrote the million-selling The Undercover Economist and has won awards both for his Financial Times columns and BBC Radio show 'More or Less'.

General Fields

  • : 9780349121512
  • : Little, Brown Book Group Limited
  • : Abacus
  • : 0.226
  • : March 2012
  • : March 2012
  • : books

Special Fields

  • : Tim Harford; Jonathan Keeble (Read by)
  • : Paperback
  • : 1
  • : English
  • : 320